WordPress, engineered at scale
WordPress development company since 2016
7Fridays is a WordPress development company. Since 2016 we have built more than a thousand WordPress sites, and around 800 are still live. Today we build every new WordPress site with Fabrement: a design system first, native Gutenberg blocks, and a site your team can extend from a chat.
The record
Over ten years of WordPress
- 2016
- building since
- 1,000+
- sites built
- ~800
- sites live today
- 5 themes
- each in use for years
How we build now
Three rules on every site
Native blocks,
no page builder
Every section is a real Gutenberg block. No builder runtime, no shortcodes, nothing that breaks on the next update.
Design system first,
then Fabrement
Colours, type and spacing are set once as tokens. Fabrement builds every block against them, so nothing drifts.
Manage, edit, extend,
all from a chat
After launch your team asks its AI agent to update content, fix a page or add a new block, and Fabrement does it to the same rules.
Website design: two ways
Same build, different identity
Standard
$500 · 2 to 3 days
Designed with Claude against a proven design system. Clean, fast, correct — and plainly standard: it will look like a well-made site, not like your brand. One round of revisions, at the design or the development stage: your choice.
Right for
- Small company and personal sites
- Landing pages and campaigns
- Sites where speed and cost matter more than identity
Human touch
$2,000 · 1 to 2 weeks
Structure drafted with Claude, then a UI/UX designer builds the visual identity, branding and style on top of it. Two design revisions, on the homepage concept and on the final design, and a third one for the developed website.
Right for
- The site that represents your company
- Brands with their own visual language
- Launches where first impressions carry the deal
The honest difference is identity, not quality — both are built the same way afterwards
Do it yourself, or let us do it
Same engine either way
Build it yourself with Fabrement
A free WordPress plugin. Connect Claude, describe the site, and build it with native blocks against your own design system.
We build it for you
A designed site built in Fabrement: $500 on a proven design system, $2,000 with your own visual identity. You get the site, the editor and the controls.
What we build
Beyond company websites
Headless WordPress
WordPress for your content team, a fast Next.js front end for your visitors. Strawberry Tours moved 5,000+ pages this way with every address kept.
WooCommerce stores
Catalogues, checkout and integrations with stock, shipping and accounting, without builder bloat.
Membership, portals and bookings
Member areas, client and partner portals, subscriptions and bookings that stay fast as they grow.
Multilingual sites (WPML)
Every language managed in one place, with translated SEO and clean language switching.
Migration was never this easy
From page builders and plugin stacks
In ten years we have rebuilt many WordPress sites, almost always for one of three reasons: an outdated design, an architecture that would not let the site grow, or speed. The last two usually share a cause: quick decisions that work fine today and cost a lot later. A page builder so marketing can move every element, then a popup plugin, builder add-ons and a gallery plugin, each with its own scripts and styles. One day the site is slow, Core Web Vitals fail and no speed trick helps. That is not WordPress’s fault; it is how the site was built. Booking sites take the same path: a booking plugin, then WooCommerce, custom features and a membership plugin on top, until every update breaks something and each new feature takes weeks of debugging.
The real answer is to rebuild it properly, with native blocks and custom code. What has changed is the cost: with AI agents like Claude in our workflow, a proper rebuild is now quicker and far more affordable than it used to be.
What matters most in a migration is what you already have: your users’ data and the rankings that took years to earn. So we extract the data from the old database carefully, keep every address unchanged wherever we can, and redirect the ones that must change, with metadata and structured data carried over and checked. Strawberry Tours went through it twice with us: from an old WordPress site to a new platform, then to headless, with Next.js and NestJS, with 5,000+ pages and every address kept. Read the Strawberry Tours case study. Our standard is 90+ in Google’s speed test, judged by what matters more: the real experience of your visitors and your conversion rate.
Selected WordPress work
Stockholm Boats
One custom WordPress theme behind five boat websites for a Swedish boat dealer: Stockholm Boats, iSloep, Dromeas Yachts, Northstar Boats and Lynxmar.
HR University, Technical Writer HQ and Product HQ
Theme development for three career-education websites, built with performance in mind: close to 1,000 articles, 25+ certification courses, Stripe payments, and 99% of URLs passing Core Web Vitals on mobile.
LG Sonic
A multilingual website for LG Sonic, a leader in chemical-free algae control: 7 languages, about 1,100 pages in each, built to turn industry research into assessment requests.
Fabrement
WordPress plugin development for our own team: Fabrement, a plugin with an MCP server for every site, so the AI agent you already use builds WordPress properly. This site went from Figma to live in 6 hours.
Strawberry Tours
A tour booking platform with a portal where guides run their tours and their business, while travellers book free walking tours in cities around the world.
This is Madeira Island
A car rental marketplace for Madeira: 9 rental companies connected by API in one booking system, with payments, cancellations and refunds handled automatically.Your WordPress site in a chat
Your AI agent, with the tools you already use
Every site we build is connected to your own AI agent, such as Claude or ChatGPT, through Fabrement. Your team asks in plain words; the agent works on the same blocks and fields a person would use, and every change is checked, versioned and can be rolled back.
New pages and sections
Ask: “Add a landing page for our spring offer, in the same style as the services page.” The agent builds it from your own blocks and design system.
Instead of
A ticket to a developer and a week of waiting.
Content and SEO
Ask: “Update the prices on the pricing page and fix the SEO titles on our blog posts.” The agent edits the text and the search settings in one go.
Instead of
Clicking through every page in the admin.
Forms and features
Ask: “Add a multi-step form for quote requests.” One client’s owner built exactly that himself, through his own AI agent, with no developer involved.
Instead of
Paying a developer for every small feature.
WordPress development company
Questions, answered from our projects
What does a WordPress development company do?
It designs, builds and supports WordPress sites as an engineering job, not a theme install. We have built more than a thousand since 2016, around 800 of them still live, from company sites to stores, course platforms and multilingual sites.
How much does a WordPress website cost?
A site on a proven design system costs $500, takes 2 to 3 days and includes one round of revisions, at the design or the development stage: your choice. A site with its own visual identity, designed by a UI/UX designer, costs $2,000 and takes 1 to 2 weeks, with three rounds of revisions: on the homepage concept, on the final design, and on the developed website. These prices are for company and marketing websites. Online stores, portals and booking platforms are quoted after we see the brief: a fixed price when the scope is small and clear, or by the hour for long-term development without a fixed scope.
How fast will our WordPress site be?
Our standard is a score of 90+ in Google's speed test. It is always a trade-off, and sometimes it asks for a design change. We explain it openly, because what matters more than the score is the real experience of your visitors and your conversion rate, measured on real visits.
Do you use Elementor or other page builders?
No. Every section is a native Gutenberg block, with no builder runtime and no shortcodes, so the site stays fast and nothing breaks on the next update. We also move sites off page builders such as Elementor and Divi onto native blocks.
Can our team edit the site without a developer?
Yes. Your team edits the same blocks and fields in the WordPress admin, or asks its own AI agent in plain words through Fabrement. One client's owner built a multi-step form himself this way.
Do you build multilingual WordPress sites?
Yes, with WPML. LG Sonic runs in 7 languages with about 1,100 pages in each, and Impact Negotiation Group runs in 4 languages that its owners manage through their AI agent.
Do you build online stores?
Yes, two ways. A full store on WooCommerce, like Scheffler Home. Or custom e-commerce without WooCommerce when the shop needs only part of it and speed matters most, like Streamline Bath, which sells from four country sites run from one database.
Do you only work with WordPress?
No. We choose by fit. Strawberry Tours runs on Next.js with WordPress for its content team, and Casago on Next.js with Sanity. When WordPress is the right tool, we build it properly.
What happens after launch?
The site stays yours. Your team runs it in the admin or through its AI agent. Support and new features after launch are agreed separately, depending on how much the site keeps changing.
Get a migration quote
Send us your website link. We look at how it is built and reply within one working day with a first estimate, and how we will keep your data and your rankings safe on the way.
Let's make something meaningful
Tell us what you are building. A real engineer replies within one working day — usually with questions, sometimes with a first estimate.
Talk to us
Tell us what you are building. A real engineer replies within one working day — usually with questions, sometimes with a first estimate.