Our story, since 2016

The 7Fridays story

We started in spring 2016 as two developers with one rule: build things clients can run themselves. What makes us different is who we are: the core of our team are friends who have known each other for 20 years, since college, and 75% of our team has worked together for more than five years. Today we build booking platforms, e-commerce and WordPress at scale, and Fabrement, our own AI workplace for WordPress.

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The 7Fridays team working together around a meeting table

How we got here

From one theme to our own tools

2016 · The start

Two developers and one rule: ship sites that clients can actually run themselves, without calling us for every comma.

2025 · The turn

From summer 2025 we brought AI into our daily work, then rebuilt our task manager and built a hosting panel with our own money, to learn AI development on real projects instead of demos.

2016–2022 · A thousand sites

One in-house theme, refined over six years, carried more than 1,000 builds and showed us exactly what breaks at scale.

2026 · Fabrement

Those two systems led to Fabrement in spring 2026: the AI workplace for WordPress we now use on every build, and give away for free.

Built on experience

Since 2016

1,000+: sites built
~800: sites live
5,000+: pages on one platform
10+ years: together
200+: customers

Our own tools

Three products we run every day

Two internal systems paid for with our own money, to learn AI development on real work. The third one grew out of them.

Hosting control panel

Deploys, backups and updates for our own projects in one place. Built for our team and our processes, not offered to clients.

What it replaced

Commercial panel licences and hand-run server chores on our own projects.

Task manager

Daily reports, estimates and time tracking for our team. While we work on a client’s project, the client gets access to it to follow progress and add input.

What it replaced

An off-the-shelf tracker that never matched how a studio actually ships client work.

Fabrement

Over ten years of custom WordPress work, taught to AI. Our free plugin lets an agent build native blocks, templates and pages inside walls and margins we set.

What it replaced

Hand-building the same kinds of blocks on every client project.