WordPress and Why we Love It

WordPress is… but as you look on this topic I think you already know very well about this and no reason to repeat that it is the largest CMS in World with many available developers, marketers and SEO people. Have one of the lowest entrances for non developers.

But why do we love it? This story is about this.

The Story starts in the early 2016 year when Anton Pavliv and Max Verentsov  start 7Fridays company. We choose WordPress as our main market specialisation as it was the most fast growing platform to build corporate websites. And we weren’t missed 🙂 for now over 200 corporate websites are builded by us! We love WordPress because it allows us to do a great job because of its very native admin system and code architecture. His custom post type(CPT) based back end logic allows very fast realisation of complex decisions both for creating front end templates and populating content. But not all, creating custom admin panels and UI it the same become much easier, especially with ACF.

On this last tool I want to stop separating. We found it for ourselves in 2018. ACF is a complex plugin that allows creating different types of meta fields for different solutions and attaching user roles, taxonomies or post types.

If properly designed and built it makes life for content managers very easy and smooth. Another advantage is that in the core it is just plain PHP code that does not influence the website speed score. So with proper implementation 90+ score in google speed test is a standard result for the website which makes a drastic difference with page builders based front end implementation.

Indeed we use it not only for managing content, but for the UI decisions as example it a quiz logic build, multi step forms or even creating a tour plans for the travel companies. Beside this visible part under the hood ACF has rich infrastructure for hooks and its own api system. And more as it one of the most popular WordPress plugins (5+millions live installations) it has many supported integrations with other popular decision as Woocommerce or WPML.

WordPress + eCommerce = Woocommerce

When Covid arrived, online ecommerce was blowing up and we started receiving one by one requests to build woocommerce shops. We already built a few but from that time it became our specialisation. Indeed and here WordPress pleasantly surprised us. Even big shops with 1000+ products are easy to manage and build. Properly structured data in woocommerce and hundreds of addons that he has all found decision fast and make them scalable. And now we build ecommerce websites connected to different ERP systems by REST API which WordPress have so awesome realised.

WordPress Flexibility for Different Business Types

One of the reasons WordPress remains a popular solution is its versatility for companies across a wide range of industries. We’ve worked with travel agencies, industrial enterprises, medical clinics, educational platforms, and e-commerce brands, and in each case, the system allowed us to implement customized solutions without having to build a project from scratch. Its flexible architecture allows you to develop both simple corporate websites and complex services with user accounts, catalogs, and integrations. This is especially important for businesses planning to scale and not want to be limited by proprietary platforms.

Another important point is that WordPress adapts perfectly to changes within a company. As a business grows and new areas, services, or processes emerge, the website doesn’t need to be completely redesigned. Simply expand the existing structure, add new content types, or integrate. This approach allows you to conserve budget while maintaining rapid project development. This is why many companies continue to use WordPress for years, gradually improving their digital products.

Among the main advantages of the platform for business, we highlight:

• The ability to quickly launch new sections and services;
• Flexible content management system;
• Convenient integration with third-party services;
• Scalability without complete redesign of the project;
• A large number of ready-made solutions and libraries;
• Simple administration for managers and marketers.

It’s also worth noting the huge developer community surrounding WordPress . For virtually any task, there are proven solutions, documentation, or ready-made plugins that can be adapted to a specific project. This significantly reduces development time and allows you to focus on business logic rather than creating basic functionality. For the client, this means a more predictable development process and clear support costs.

The availability of specialists in the market also plays a significant role. Companies aren’t tied to a single studio or specific developer, as is often the case with in-house systems. If necessary, a project can be transferred to another team without critical complications or data loss. This openness of the platform makes WordPress a reliable solution for long-term projects. This is why many major brands continue to invest in developing their websites using this CMS.

Why Website Performance Matters

Today, website speed directly impacts not only user experience but also business performance. Visitors expect pages to load instantly, especially when viewing a website on mobile devices. If a resource is slow, users often simply close the tab and move on to competitors. This is why performance optimization has become a mandatory part of any modern web development.

WordPress is often criticized for its supposedly slow performance, but in reality, the problem is usually not with the system itself, but with improper implementation. Overloaded themes, dozens of unnecessary plugins, and a lack of technical optimization can indeed negatively impact a website. However, with a well-designed architecture, WordPress delivers excellent results even on large projects with high traffic. We’ve seen this repeatedly when launching corporate websites and online stores with large volumes of content.

In addition to loading speed, website stability plays a crucial role as the project grows. Many companies start with a small website, and after a few years, they transform it into a full-fledged ecosystem with integrations, multilingual support , and a complex data structure. WordPress allows for this gradual transition, without having to change platforms at each stage of growth. This flexibility makes the system convenient not only for launching a project but also for its long-term development.

WordPress as a Foundation for Marketing and SEO

Another reason for WordPress’s popularity is its ease of use for marketing. The system allows you to quickly create landing pages, launch new advertising campaigns, and test various hypotheses without complex technical processes. Marketers value the ability to independently manage content and make changes quickly, and WordPress perfectly fulfills this need. This allows businesses to respond more quickly to market changes and audience behavior.

From an SEO perspective, WordPress also offers a wealth of opportunities for effective promotion. A clean code structure, flexible metadata settings, and easy content management help create websites that are well indexed by search engines. An additional advantage is the availability of professional SEO plugins, allowing you to control technical parameters without constant developer intervention. This makes the optimization process more transparent and convenient for the entire team.

To effectively promote WordPress projects, the following are commonly used:

• Optimized page structure;
• Correct work with meta tags ;
• Setting up micro-markup ;
• High website loading speed;
• Mobile friendly;
• High-quality internal linking.

It’s important to understand that a CMS alone doesn’t automatically guarantee improved search engine rankings. Results always depend on the quality of the content, technical implementation, and the overall marketing strategy of the project. However, WordPress provides all the necessary tools to achieve these goals as effectively as possible. It’s the combination of convenience, flexibility, and promotional opportunities that makes this platform one of the best solutions for modern businesses.

So why? Because WordPress and its ecosystem gives so many perfect decisions to do awesome websites! And not just websites but softwares as well. I will speak about this in my another article.